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ASICS: the Tiger Among Running Brands

The history of ASICS running shoes and running clothing begins in 1949 in Kobe, Japan, with the production of basketball shoes. Just two years later, in 1951, the resourceful founder Kihachiro Onitsuka proves that his innovative Onitsuka Tiger shoes are also perfect for running: the Boston Marathon is won in his ‘Tiger’ running shoes. This succes laid the foundation for one of today's market leaders in the field of running shoes.

The acronym ASICS stands for the Latin saying "Anima Sana In Corpore Sano", which means something like "A healthy soul lives in a healthy body". This also underlines the brand philosophy "Sound mind, sound body". This philosophy is based on the conviction that sport and exercise can improve your mood and positively influence your thoughts. ASICS actively invests in research and innovation to evaluate how movement affects the mind.

 

ASICS running shoes and running clothing - good from experience

Right from the start, the ASICS brand caused a sensation by introducing various innovations. The legendary ASICS GEL cushioning system was developed in the 1980s. This system is still used in various ASICS sport shoes today.

The development centre in Kobe, which is considered to be one of the most innovative centres in the world, boasts a team of researchers that continuously works on innovating and developing new materials and techniques. Hence ASICS’ impressive results over and over again: from running shoe technologies such as ASICS Guidance Trusstic and Duomax all the way to the revolutionary ASICS Flytefoam, a super-light midsole material. But that’s not all, ASICS also delivers innovative technologies for running clothing. Take for instance the ASICS Gel-Cool technology which ensures better air circulation, optimal cooling and sweat absorption.

Whether you’re looking for a running jacket, running top, tank top or shorts - with ASICS’ running clothing you’ll always be one step ahead.

Popular ASICS running shoes for men and women:

 

Buy ASICS running clothes and shoes online

We have to admit that our online shop has not been around since the 1950s ... Nevertheless, our team of ambitious runners has been active for many years and we work closely together with the legendary running brand ASICS. You will always find the best ASICS products in our 21RUN shop.

Whether you’re looking for neutral ASICS running shoes or for ASICS stability shoes for overpronators; for all-round running shoes or for competition running shoes - take your pick from our enormous ASICS collection. You’re also looking for ASICS running gear? You’ve come to the right place. Discover our range and have your new favourite products delivered to your doorstep!