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ASICS: the Tiger among Running Brands

The history of ASICS running shoes and running clothing begins in 1949 in Kobe, Japan - with the production of basketball shoes. Just two years later, the resourceful founder Kihachiro Onitsuka proves that his innovative Onitsuka Tiger shoes are also perfect for running. Fun fact: the 1951 Boston Marathon was won by an athlete wearing Onitsuka Tigers. This laid the foundation for one of today's market leaders in the field running shoes. Interesting detail: Bill Bowerman, the founder of Nike, started his success story as a salesman of the Onitsuka Tiger shoes. He helped establish the brand in America before starting development of his own sports shoes under the name Nike in 1971.


ASICS Running Shoes and Running Clothing - Built on Experience

Right from the start, the ASICS brand caused a sensation by introducing various innovations. The legendary ASICS GEL cushioning system was developed in the 1980s. This system is still used in various ASICS shoes today. At the development centre in Kobe, a team of researchers is continuously working on innovating and developing new materials and techniques. The Kobe development centre is considered to be one of the most progressive development centres in the world. Hence the impressive results again and again. Next to developing running shoe technologies such as Hybrid GEL or ASICS GUIDANCE LINE, the ASICS Gel-Cool technology has also become a household name in running clothing. This technology ensures better air circulation, optimal cooling and sweat absorption. Whether you’re looking for a running jacket, running top, tank top or shorts - with ASICS’ running clothing you’ll always be one step ahead.


Buy ASICS Running Clothes and Shoes Online

We have to admit, our online shop has not been around since the 1950s ... Nevertheless, our team of ambitious runners has been active for many years and we work closely together with the renowned brand ASICS. You will always find the best ASICS products in our 21RUN shop. Whether the latest ASICS Gel Nimbus or ASICS Kayano models or the latest highlights in ASICS running clothing. Discover our range and have your new favourite products delivered to your doorstep!